Custom vs Rental Trade Show Booths: When Each Wins
Custom isn't always the answer. Rental isn't always cheap. Here's how to choose.
Choose custom when
You're showing 3+ times with the same booth, you're representing a brand where the booth doubles as marketing asset, or you need engineered structures (double-decks, vehicle platforms, sound-isolated bays).
Choose rental when
It's a one-off show, you need to control capex, or the floor plan changes frequently year over year.
The hybrid play
Custom-branded rental — modular structural with custom graphic skins and a few real millwork pieces — gives 80% of the custom look for 40% of the cost.
Ready to build?
Nova builds custom exhibits in Las Vegas for every major Strip convention.