How Much Does a 20×20 Custom Exhibit Cost?
The internet is full of "$5K-$500K" answers. Here are real bands based on what we actually deliver for 20×20 custom builds.
Entry custom: $30K–$50K
Branded fabric backdrops, simple millwork reception desk, branded lighting. Looks intentional, not improvised.
Mid custom: $50K–$90K
Real wood millwork, integrated AV, branded counters, custom flooring, premium finish. The most common band for serious brands at major shows.
Premium custom: $90K–$160K+
LED-integrated walls, curved millwork, multiple display vitrines, double-deck or hanging sign. Used by brands where booth design = brand statement.
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Nova builds custom exhibits in Las Vegas for every major Strip convention.