NAB Show Exhibitor Survival Guide
NAB rewards working demos. Here's how to design, fabricate, and run a booth that maximizes demo conversion.
Acoustic demo bays
Real stud walls, sound batt insulation, resilient channel. Stock modular walls don't isolate audio.
Rigging and hanging signs
Coordinate with Freeman labor 60+ days out. Approved hardware only. DIY rigging gets redone at union rates.
Power loads
Broadcast equipment draws hard. Spec amperage early — over-order rather than trip breakers.
Lead capture
Have a clear next step at every demo bay. Don't let demoers leave without a meeting booked or contact captured.
Ready to build?
Nova builds custom exhibits in Las Vegas for every major Strip convention.