ConExpo-Con/Agg · Outdoor lot — 60×80 · $200K–$350K
Industrial Equipment OEM — Outdoor Lot Build at ConExpo
Challenge
ConExpo's outdoor lots demand wind-rated structures, structural display platforms, and branding that reads from 100+ feet down a wide aisle.
Approach
We engineered the platform for 20K-lb equipment, anchored the backdrop with stamped wind-load calcs, and used oversized graphics with high-contrast brand colors for distance legibility.
Result
Cleared inspection on first walk-through, weathered 3 days of desert wind without issue, and drove measured aisle stop-ratio improvement over the prior triennial.