SEMA Show · 40×60 island · $250K–$400K
Automotive Aftermarket Brand — Vehicle Platform Build at SEMA
Challenge
The brand needed to display a full-size pickup on a raised platform with a 16' branded backdrop, while leaving the rest of the booth open for dealer meetings and product demo.
Approach
We engineered the platform with stamped load calcs rated for the vehicle, fabricated the modular branded backdrop in-house, and coordinated vehicle move-in with SEMA show services to avoid the typical aisle bottleneck.
Result
Platform passed inspection on first pass, vehicle staged on schedule, and the backdrop became one of the brand's signature visual assets — reused at multiple regional events through the following year.