NAB Show · 40×40 island · $200K–$300K
Broadcast Equipment Maker — 40×40 with Acoustic Demo Bays at NAB
Challenge
Broadcast buyers needed to evaluate audio equipment in real listening conditions, but stock booth walls leak sound. The brand needed soundproof demo bays that still looked like part of the brand architecture.
Approach
We framed three demo bays with real stud walls, sound batt insulation, and resilient channel. Each bay was wired for AV, lit independently, and skinned with branded millwork to integrate with the rest of the booth.
Result
Acoustic isolation tested clean across all bays. Brand reported a meaningful lift in qualified leads vs prior year's open-floor demo setup.