March and August · Las Vegas Convention Center
Custom ASD Market Week Exhibit Fabrication
ASD runs twice a year and draws buyers from independent retail, e-commerce, and discount channels. Booths that work here show product breadth without looking like a flea market — clear categorization, branded backdrops, and price-point signage are the visual language buyers expect.
Why ASD matters
Buyers at ASD write orders in the aisle. A booth that surfaces hero products, pricing, and order minimums fast outperforms one that hides them.
Lead time + planning
March + August shows. Engagement 4+ months out for custom work; less for modified rental.
Budget reality
ASD custom builds we deliver run $20K to $150K.
Nova's angle
We can deliver fully custom or hybrid builds (custom branded structure + rental peripherals) — useful for ASD exhibitors who do both ASD editions per year.
Common pitfalls at ASD
Product shelving sized for SKU breadth
Pre-plan shelf sizes for actual products, not generic display dimensions.
Aisle bleed-out
ASD aisles get crowded fast. Design for sample tables that don't choke aisle flow.
Twice-yearly reuse
Most ASD exhibitors do both editions. Design for crating and reuse from day one.
Planning your ASD build?
Local fabrication, on-floor install, 24-hour quote turnaround.