February and August · Las Vegas Convention Center
Custom MAGIC Las Vegas Exhibit Builder
MAGIC turns the LVCC into a temporary apparel district. The brands that book real orders look like the boutiques their product would sell in — branded retail millwork, edited product walls, real fitting space, considered lighting. It's the closest thing the trade show world has to a fashion-week showroom.
Why MAGIC matters
Apparel buyers are writing the next season. Booths that look like flagship retail get the meeting; booths that look like booths get walked past.
Lead time + planning
February + August. Engagement by October / April. Apparel display millwork (racks, walls, fixtures) is detail-heavy.
Budget reality
MAGIC custom builds we deliver run $40K to $300K.
Nova's angle
Retail-grade apparel millwork is in our wheelhouse — branded back walls, integrated lighting, real fitting rooms, custom rack systems sized to your product range.
Common pitfalls at MAGIC
Apparel lighting
Color-rendering matters — fabric reads wrong under cold show-floor light. Spec proper accent lighting.
Fitting room finish quality
If buyers try product on, the fitting room needs to feel like premium retail. Half-measure curtained alcoves underperform.
Reuse for twice-yearly show
MAGIC exhibitors typically do both editions. Build modular for re-deployment.
Planning your MAGIC build?
Local fabrication, on-floor install, 24-hour quote turnaround.